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Memaw's Secret
Overview
Memaw's Secret is a skincare brand built on a simple truth — healthy skin shouldn't cost a fortune. The challenge was walking a razor-thin line between affordable and cheap. Too polished and the brand loses its warmth. Too rustic and it loses credibility. The solution was a heritage-forward identity built around an elephant mascot, earthy tones, and typography that carries enough character to signal craft without signaling cost.
Scope
Logo & Mascot Design — Brand Identity System — Brand Guidelines — Marketing Assets.
Tools used
Figma · Adobe Illustrator · Photoshop · Affinity
Timeline
8 weeks
